Tuesday, 1 November 2011

12 September - Lecture Week 8

It seemed that I have taken my exam preparation week too lightly and have done nothing...I regret it so much, for the past two days I had been thinking that I should do something and ended up doing nothing. For today, I have braced myself and continue this blog :D There are still many other assignments to do though. Now, I am going to write about lecture week 8. Following last lecture, this lecture is about public media.

Public media is a media that serves public. Public media used to be funded by taxpayers but now it is more into profit. Australian public media is the ABC or Australian Broadcasting Corporation.
Australian Broadcasting Corporation logo
Other examples of public media is British's BBC and Japan's NHK.
BBC.svg       NHK logo.svg
Public media should have public value. According to BBC public value consists of 'public service ethos', value for licence fee money, comparing 'public value' versus 'market impact' and public consultation. Public media also functions for nation building, national heritage, national identity and national conversations. Public media news style is serious, broadsheet style, importance over interest and considered. This results in view that public media is boring, of limited interest, poorly presented and out of touch.

There are two scary facts about public media: 1) they are deprived of fund, 2) they have many enemy. Because it is funded by government, the funding is often stunted as some may think that public media is a waste of tax. Because of the limited budget there are only small workers used in public media. Second, because public media is often seen by government as enemy because public media serves the public instead of government even though the funding is regulated by government. Worse of worst, the second fact contributes the most to the first fact :( Reading this is quiet a bleak future, isn't it?

No comments:

Post a Comment